COPY THAT inspires ACTION
Effective copy isn’t just about knowing which words will read well in a sentence. It’s understanding your customers’ needs to create authentically engaging and results-driven content that inspires them to take action. As the owner of Content and Commas, my work brings to life and invigorates brands, attracts and retains customers, and builds brand awareness. I’ve written and edited strategic, creative, and compelling copy for 17 years. With a proven track record of benefitting my clients’ bottom line, I work directly with businesses and entrepreneurs in the public and private sectors.
I create and edit website content, social media and blog posts, pamphlets, brochures, ad copy, email campaigns, and direct mail pieces.
My key focus areas include:
• Post-secondary education
• Real estate
• Lifestyle
I also leverage my journalism background to execute inventive marketing and communications strategies in any sector.
GET A RATE
Contact me to book a complimentary consultation to discuss your project, to learn about my work process, and to get a quote. I’ll get back to you within 24 hours.
CLIENT APPROVED
“Having collaborated with Izabela since 2021, I can confidently say she has a remarkable talent for transforming complex concepts into captivating narratives. Her storytelling abilities are exceptional, evident across various writing projects, from insightful research explainers to compelling alumni and student profiles.
With her extensive experience, she requires minimal direction. After giving Izabela a brief summary and the interviewees, she quickly crafts polished pieces that are publication-ready and need very little editing. Beyond her writing, Izabela exemplifies professionalism in every aspect of her work and interactions, both with me and our partners.
Izabela’s articles consistently perform well on our website, frequently ranking among the top percentages for organic traffic acquisition and unique page views. Collaborating with someone of her calibre is a pleasure and a significant advantage that enhances our department’s efforts.”
“Izabela has been an invaluable partner in crafting timely, engaging, and accurate blog content for Northeastern University’s Toronto campus. Over the past year, I’ve had the pleasure of working with her in my capacity as Marketing Manager, and I’ve consistently been impressed by her responsiveness, professionalism, and openness to collaboration and feedback. Whether interviewing sources or refining complex topics into compelling narratives, Izabela approaches her work with skill and dedication. She has been an absolute pleasure to work with, and I would highly recommend her writing services to anyone in need of thoughtful and well-executed content.”
“Over the last five years, Izabela has written articles for me on a wide variety of topics — business, homes, health and arts, to name a few. She always knows what aspects of a story will best engage readers, and her writing has a smooth, easy-to-read style. Izabela always meets deadlines, no matter how unreasonable they sometimes are. Our clients have been delighted to work with her.”
“I had the pleasure of working with Izabela long enough to have watched her grow from an outstanding section editor and creative page designer to running her own business. Izabela was one of my consistently depended-on writers in the Content Solutions department at Star Metro Media. Izabela’s work ethic is unrivalled; she was never late with her content, clients requested her, and I was assured her copy would come in clean and engaging. What else can I say? Whatever Izabela takes on she takes on so completely that it made my job easy and made me look good.”
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informed copy + editing
As your copywriter and/or editor, it’s crucial for me to understand your sector, organization, and brand. With this information, I use my expertise to create content that aligns with your goals and connects with your intended audience. I can also edit your pre-written copy to be clear, concise, and fresh. Because I understand the importance of copy to your marketing and communications strategy, my writing includes two complimentary edits. I always deliver quality content on time and budget.
SEE MY Portfolio
VERSATILE EXPERTISE
In 2015, I entirely pivoted my career. With a journalism degree from Ryerson University and eight years at publications such as the Globe and Mail and Metro News, I amassed experience that seamlessly translated to marketing and communications. I utilize my superior research and interviewing skills, writing abilities, and strategic mindset to tell stories that captivate, inform, and present unique information. But rather than selling newspapers, the stories I tell today — whether through a 10-word ad or a 500-word blog — focus on your company’s niche to help you to build authentic relationships with your audience.