Client: Capital Developments for strategy and creative office Vanderbrand
The Project: Brochure and site copy for Park Road, a premium residential condominium in Toronto’s Yorkville
Awards: Communication Arts - Shortlist, Brochure
Click to Read More (all copy featured on the website)
Client: Amacon for award-winning strategy and creative office Vanderbrand
The Project: Brochure for Voya, a two-phase residential condominium in downtown Mississauga
Client: Yonge-Dundas (soon to be Sankofa) Square via D.PE Agency
The Project: Tagline for the rebranding of Yonge-Dundas Square, one of Toronto's most prominent public spaces.
Client: Amacon for strategy and creative office Vanderbrand
The Project: Tagline for Voya, a two-phase residential condominium in downtown Mississauga
Client: Centennial College (No. 1 Greater Toronto Area college for student and graduate satisfaction)
The Project: Four taxi toppers for the client’s technology-related graduate certificate programs.
Client: Centennial College
The Project: Part of the client’s “Get Ready” campaign in Mclean’s University Guidebook
Client: Concord Pacific (Canada's largest builder of master-planned communities)
The Project: Mortgage promotion full-page print ad
Client: Concord Pacific
The Project: Promotional video for client’s final development in the master-planned community Concord City Place and other downtown Toronto projects
Client: Concord Pacific
The Project: Promotional video for client’s development Concord Park Place, Toronto's second largest master-planned community
The Client: Centennial College
The Project: A one-minute script for the College's specialized academic certificate options
Client: DeGroote School of Business at McMaster University
The Project: The School's employer website for student recruitment
Click here to see the website
Client: DeGroote School of Business at McMaster University
The Project: Originally published on DeGroote’s website, the story was also repurposed for a global audience via the school’s Brighter World Campaign and named “one of the 2023 research stories that got people talking.”
Client: Destination Toronto
The Project: SEO-focused writing for Destination Toronto’s NowPlayingToronto (NPTO) initiative. Originally published on NPTO’s site, the article was repurposed for a partnership campaign with Destination Ontario.
Client: Ottawa Citizen
The Project: A sponsored article for client Beechwood Cemetery, Canada’s national cemetery. It received more than double the page views and unique visitors compared to the average for sponsored content.
Selected Past Projects
Brochures: 8188 by Constantine Enterprises Inc. and Trulife Developments (editing) for Vanderbrand; Park George, Galleria, Concord Metrotown, Concord Piano, Concord Oasis, Concord Exchange; DeGroote School of Business MBA
Ad Copy: Park George by Concord Pacific print teaser ad; Concord Metrotown teaser ad; The ARC's penthouse collection by Concord Pacific full-page ad; International Business University (radio spot for Jazz.FM91)
Tagline Writing: Centennial College's Events Centre; The Core residential development (for C&C Idea Lab)
Script Writing: Voya 1 and Voya 2 by Amacon; Centennial College campus tour video
Editorial: Ottawa Catholic District School Board, CAA, Tourism Ottawa, Dymon Storage; CP Women’s Open; Ottawa Sports and Entertainment Group; Greater Ottawa Home Builders’ Association (all for Ottawa Citizen)
Other: Concord Sky House E-Newsletter; Northeastern University in Toronto (various blogs); The Source Furnishing (various blogs); Fleming College Top 100 Employers Award Application; Marco Polo by Gryphon press release; Centennial College SEO blog writing; Centennial College business plan and business report editing; Centennial College graduation toolkit
